Why Invest in Liverpool?

Large Student Population

Home to seven universities, the largest amount in the country, Liverpool welcomes over 70,000 students every year. Approximately 15,000-25,000 of these join Liverpool John Moores University alone.

Liverpool has a large young demographic of 17 to 29-year-olds, hence its strong demand for high-quality accommodation. This is mostly for one- and two-bedroom properties. Single-lets and new-build developments are some of the best types of investments due to the demographic’s modern yet affordable requirements.

Having one of the UK’s highest graduate retention rates, Liverpool has been named as one of the best Northern cities for graduates starting their careers. For this reason, the city is a melting pot of entrepreneurial talent and does not fall short of rental demand. To invest in Liverpool is to invest in the large portion of professionals graduating in the science sector, naturally being drawn to the city’s recently regenerated Knowledge Quarter and Science Park to commence their careers. Liverpool’s employment creation is extremely robust due to the large student population. This attracts many businesses to relocate and benefit from this talent pool, further strengthening the economy.

A Top Tourist City in the UK

Liverpool is a UNESCO City of Music for producing musicians like The Beatles and Frankie Goes to Hollywood. Liverpool is globally recognised for its rich history and contributions to musical arts. And its tourism numbers account for this.

Tourism equates to 50% of Liverpool’s economy, attracting over 60 million tourists before 2019. However, hosting the Eurovision Song Contest this year saw over 50,000 people visit the city and around 200 million viewers tune in worldwide. The event put Liverpool in a global spotlight it is building on that momentum. Up to £30 million in profit was predicted through the event, producing a long-term boost to tourism that is expected to increase by 5% per year and rise to £260 million by 2026.

These numbers do not account for the existing successful tourist attractions. Liverpool ONE is a top retail shopping destination and Liverpool Football Club is a tourist hotspot. No one can forget the legendary Cavern Club either, or the Tate Liverpool art gallery, which will soon undergo renovation.

Since the pandemic, the popularity of short-term lets has grown. A 7% increase in demand for these holiday lets was seen between 2019 and 2022, seeing a total of £2.1 billion in sales and 512 million nights registered. Investing in short-term rentals in heavily tourist-populated cities like Liverpool should be considered.

The Best Place to Live and Work

Liverpool was named the best place to live and work in the UK in 2022. Citizens score it high for its manageable cost of living and rewarding career prospects. This is due to being one of the most affordable cities in the country and the many regeneration projects creating more job opportunities. If that was not enough, the pace of life and overall happiness of residents also helped Liverpool’s title.

Some of the best areas in Liverpool are listed in six of Totally Money’s Top 25 Buy-To-Let Postcodes in the UK – double than any other city listed. With Liverpool City Centre properties averaging only £10,000 more than in the towns and suburbs, demand is high in these areas for their desirability more than their affordability. Liverpool is invested in constant house, road, and leisure improvements spreading across the whole city.