Join CityClub

Join CityClub

To Access Exclusive Off-Market Opportunities

    Lock in Capital Appreciation

    By reserving a property during the planning or construction phase, you’re stepping ahead of the market, often securing a discount and the potential to realise gains even before you receive the keys.

    At CityRise, we are experts in off-plan property investments and have sourced countless opportunities for our investors in some of the UK’s most promising growth areas. Whether you’re new to off-plan investing or expanding your off-plan property portfolio, we source high-potential off-plan properties backed by rising demand, regeneration and solid rental forecasts.

    What is an Off-Plan Property?

    An off-plan property is a property that is purchased during the planning or construction phase of a build. Off-plan property investment is rising in the UK. With housing shortages and rising demand, securing a property prior to completion is a strategic move offering investors more flexibility and returns. A survey taken from 2020 shows that 37% of new homes are purchased before completion, up from 35%, and the trend is expected to grow.

    To help buyers see the potential of their off-plan investment, developers use computer-generated images (CGIs) and show homes to illustrate what the finished property will look like. These tools make it easier for investors to visualise their investment before they commit to buying off-plan property.

    One key difference between completed and off-plan property investments is how payments are made. For a completed new-build property or below-market-value property, buyers typically pay a deposit and then cover the remaining payment through a mortgage or upfront cash. Whereas when you buy an off-plan property, payments are often broken into stages: a deposit to reserve the apartment, an exchange payment, and a final payment on completion. This staggered approach can make off-plan property investments more manageable and appealing for investors looking to spread their initial investment.

    Start Your Off-Plan Investment Journey Today

    The UK property market continues to deliver reliable long-term returns, but the most savvy investors don’t wait for a development to finish; they get in early.

    Our expert team will guide you through every stage of your off-plan property investment journey, from initial strategy to completion, lettings, furnishing and beyond. You’ll gain early access to premium deals, comprehensive market insight, and the confidence that your investment is in experienced hands.

    Book a free consultation with one of our helpful team members to access our latest off-plan opportunities, learn about the process of buying an off-plan property and discover how to make the market work harder for you.

      Start Your Off-Plan Investment Journey Today

      What Are The Steps Towards Buying An Off-Plan Property?

      Step 1: Identify the Right Off-Plan Opportunity

      Our off-plan property service begins with finding the right development with a strong foundation for a profitable strategy. There are several elements we look at when qualifying an off-plan deal, and for your knowledge, here are the core features:

      • Location potential: Off-plan property sourcing starts with knowing where to invest in the UK. We focus on areas with strong transport links, key employment hubs, universities, and planned regeneration. Schemes – key drivers of long-term growth. You can view our investment locations, featuring the opportunities per location.
      • Developer reputation: We work closely with trusted developers who have a proven delivery record and robust financials. Our long-standing relationship from previous collaborations also gives us exclusive access to their upcoming projects. 
      • Capital appreciation forecasts: Before presenting any off-plan property investment opportunity, we analyse local market trends for developments in the area, planning data, and comparable sales to assess capital growth potential.
      • Rental market strength: Rental yields, occupancy demand, and tenant demographics are all key in qualifying an off-plan property investment.
      • Build schedule and risk profile: Clear timelines, staged payments, and strong exit potential are non-negotiable.

      At CityRise, we don’t just pass on off-plan property developments without question. Every investment opportunity is backed by in-house research, bespoke marketing materials, and rigorous due diligence. When you invest with us, you’re not taking a gamble – you’re following a strategic, data-led approach crafted by industry experts.

      Step 2: Secure Your Off-Plan Investment

      Once the opportunity is confirmed, the CityRise team helps you buy your off-plan property by securing the apartment, detailing the payment stages as the construction progresses. Most off-plan purchases follow a structure starting with an initial reservation fee, then the exchange of the deposit (between 20- 25% of the purchase price), and then the final balance on completion (typically between 12-36 months, depending on the scope for the off-plan property build).

      We’ll walk you through the contracts, payment milestones, and finance options. Our mortgage partners can help you prepare funding well ahead of completion, while our solicitors ensure your interests are fully protected, so you are always fully informed throughout the process of buying off-plan property with us.

      Step 3: Track Build Progress & Market Growth

      As construction progresses, your asset typically appreciates in value, especially in strong locations. Throughout the build, we’ll keep you informed with monthly or quarterly build updates. This will also include market growth reports and any updates to completion estimates and timelines. We endeavour to be transparent regarding completion times and market growth, although rest assured that the research and diligence we complete before offering the off-plan property is based on data-driven information.

      Many investors see 5–10% capital growth during the build phase of our off-plan investments, particularly in regeneration zones. This means your equity position improves even before you let or sell.

      Step 4: Completion, Letting & Income Generation

      Once your off-plan property development has been completed, we will guide you through any final payments and legal processes. Think this is where our work stops? Think again. Once confirmed, our after-sales team will guide you through general snagging, handovers to lettings, preparation for tenants (furnishing, photography, marketing), and finally, tenant screening with our accredited property management set-up. 

      Join City Club for First Access to Off-Plan Properties 

      Join City Club for First Access to Off-Plan Properties 

      Our CityClub members get early access to opportunities in high-demand locations before they go public, giving them the chance to buy exclusive off-plan properties. Many of our best-performing clients have built entire portfolios simply by being first in line. Register today to receive private invitations, exclusive pricing, and tailored off-plan property investment strategies.

        FAQs About Off-Plan Property Investments

        Why choose off-plan over completed property?

        Both completed and off-plan property investments offer their lucrative appeal for budding and seasoned property investors. One may not be considered better than the other, as it all depends on the investor’s risk appetite, desired timelines and if it’s a viable investment for them, to name a few key considerations. However, it’s worth considering the benefits associated with an off-plan, as it typically offers lower purchase prices, flexible payment plans, and higher capital appreciation potential. Buying an off-plan property is ideal for investors with a medium-term horizon who want to maximise equity growth and secure better returns.

        What risks should I consider with off-plan investing?

        As with all investments, you should be aware of the potential risk factors when buying an off-plan property. For example, possible build delays & issues, or changes in market conditions, can affect forecasted returns. That’s why we vet all developers and ensure strong contract protections. We also monitor every project we recommend, keeping you informed at all stages and offering our advice based on market changes. Here are some of the associated risks:

        • Delays in Construction – Construction timelines are unpredictable and can change at any time. This can be problematic as any delays will lead to extended waiting periods. Any delays could extend the time to receive rental income or usage of the property.
        • Risk of Developer Issues – There’s always the risk that the developer might experience financial difficulties, which could lead to the project being abandoned. There is also a risk the developer doesn’t provide a quality development that experiences many issues.
        • Fluctuations – The value of a property can increase over time, however, the opposite can also happen. If there is a downturn in the property market, it can lead to a property losing value. There is also a chance that the market changes and demand decreases or the location is no longer desired, leading to investors struggling to find tenants.

         

        Do I need to get a mortgage up front?

        No. Most investors arrange mortgages close to completion for an accurate representation of the project’s end value. However, it’s wise to review your lending options early; we will connect you with off-plan specialist mortgage advisors to assess your affordability and plan.

        Can I sell my off-plan property before it completes?

        You may have the option to sell your off-plan investment before completion. This is known as an “assignment sale”, and some developers allow it, and others don’t. If permitted, and if the market has grown, you can lock in a profit before completion.

        How much return can I expect on an off-plan property investment?

        If you buy an off-plan property, the returns may vary depending on the build spec, location, and other key factors, but on average, investors achieve 5–10% growth by completion, with net rental yields of 6–8% in prime rental zones. Your return depends on timing, location, and your exit strategy.

        What are the benefits of investing in off-plan property?

        • Warranty – Newly built properties usually come with a 10-year warranty, giving investors peace of mind when investing off-plan. 
        • Lower Purchase Price – Off-plan property often sells for 10-15% below market value (BMV) in the early stages of development and 5-10% below market value closer to completion.
        • Easier to Gather Funds – With an off-plan property, a smaller deposit is required, usually around 10-20%, making it a more affordable investment. The completion payment is also due at a much later date, so it is easier to gather the money. 
        • Instant Equity – Once the development is complete, the value of your property would increase significantly if you purchased it below market value.
        • Capital Growth – Investing off-plan means the developments are usually built in areas with significant potential for capital appreciation. This is great news for landlords because as house prices increase, investors can release more equity from the property.
        • Energy Efficient – New builds often feature a modern design and are energy efficient. These factors make new buildings more desirable for young professionals and students who are looking to rent. 
        • Personalisation – Investors have the flexibility to pick which apartments they would like to purchase. Therefore, buyers can choose apartments based on their personal preferences. Investors can select their preferred specifications including balcony options, ground or top–floor availability, and bed count or apartment type. 
        • Higher Rents – Most new builds are usually fitted with the latest technology, from heating systems to kitchen appliances. This is a key selling point for tenants, as a result, tenants are willing to pay higher rent for newer accommodations.

        What does CityRise offer that other agents don’t?

        CityRise is second to none when it comes to off-plan investment opportunities. Every deal we analyse is from the profit perspective rather than the aesthetics of a deal. We guide you through the full journey, offer real support post-completion, and aim to grow your portfolio long-term, not just make one-off sales. For those seeking a hands-free off-plan property investment opportunity, we offer end-to-end property investment services, guaranteeing you the highest level of product and service, as trusted by hundreds of investors across the globe.

         

        Featured guides

        Learn more about property investment and how it can help you become financially free with our investment guides

        As Seen In

        Trustpilot

        Join CityClub Today to Receive:

        • Priority access to exclusive off market investments
        • Below market value pricing
        • Out of hours investor support chat
        • Allocated solicitor for hands free conveyancing